Example Project:

Search Engine optimization video

Project Overview

Project highlights from an instructional design perspective

TOOLS: Camtasia and Audacity.

CLIENT: IDOL Academy.

PROJECT DESCRIPTION:
A video that helps WordPress users improve their search engine optimization (SEO) by installing and using a plugin.

CHALLENGES:
Initially, I created a mockup as part of a proposal for the project. The mockup was persuasive, but I received significant feedback from the client. 

Solutions: 
I implemented the client’s feedback and then ran two iterations of the final product past the client. Each time, the client had more feedback and I adjusted the project accordingly.

Results:
A beautiful video that quickly trains people without much experience with WordPress how to do basic search engine optimization. 

Project Snapshots

The entire ADDIE-driven project can be accessed below. Scroll to the bottom for the final product.
STEP 1: Project Mockup
STEP 2: Project Script
STEP 3: First Draft of Video
STEP 5: Final Draft of Video